The best thing that could happen to a vacant and/or dilapidated century home is to have it sold to someone who loves the charm and wants to restore or refurbish the house. I know this is easier said than done, but much of it comes with marketing the home to the right type of buyers. Interested buyers are more apt to see the potential rather than the building as it is. Here are a few places one could advertise a heritage home.
www.HistoricProperties.com will list a property for $50. The listing includes 3 photographs and will be online for three months. The property will be on their website within 3 business days of receipt of your submitted form and photos. An extra page of 6 more photos is available for an additional $25. The total cost for the two-page listing with up to 9 photos is $75.
A Featured Listing on the Home Page for one week is $150. A Featured Listing will be one of 3 properties cycled on the home page. This fee includes your 3 month basic listing and a second page of photos. Features are booked well in advance. You can reserve your date by selecting from available dates at the bottom of the Listing Form.
www.HeritageOhio.org through its Historic Real Estate for Sale marketing program will advertise historic (generally 50+ years old) Ohio buildings for sale on their web site and in quarterly publication called Windows. A full-color quarter-page print ad in Windows costs $50 per issue. A web ad costs $75 for a two-month listing. Choose both the print ad and web ad for only $100. To advertise, send Heritage Ohio a good digital image of the property, a 50-word description of the property (include information such as location, asking price, contact phone number and/or email), and a check made payable to Heritage Ohio.
The National Trust for Historic Preservation's magazine called Preservation has a circulation of 450,000 across the United States. For $395 your historic property is put in front of a nationwide audience that cares about preserving and maintaining historic properties. Their ad includes 70 words and a photo.
National Trust For Historic Preservation also has an online venue called Historic Properties for Sale http://historicrealestate.preservationnation.org/pages.php?id=3
Basic listings start at $60 for two months with featured listings available for $100 for two months
www.historicforsale.com is much like HistoricProperties.com. A 2 month listing = $60.00; 6 month listing = $125.00; 12 month listing = $185.00
historicforsale.com works with PreservationDirectory.com
Fees for listing your home on PreservationDirectory.com are 2 months add $15 (total for both sites = $75), 6 month listing - add $25 (total for both sites = $150), or 12 month listing - add $35 (total for both sites = $220).
I've sent this marketing information to three real estate agencies in Ashland, Ohio and suggested a few buildings that would be great to use this type of marketing.
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